Five Tips for your Headshots

Today, April 12, 2018, is the 11th anniversary of my photography studio.  My concentration on headshots and business portraits continues to expand as the solid core of my business.  As such, I frequently read articles about the importance of headshots.  While I’ve posted similar blog posts on this topic, there’s one topic I’ve not really addressed in these posts.  Almost as important as “why should I get a headshot” are the questions of “what do I wear” and “how do I use my headshots”.  I want to remedy this oversight today.

One of my favorite bloggers on subjects related to the importance of professional photography is Camille Wright Felton.  She conducted an interview for LinkedIn a while back with Kristina Moore, who is the editor of the Corporate Fashionista blog.  Below is the brief interview on what to wear and how to use your headshots that should help in making wardrobe and accessory choices when it’s time to book your headshot session.

Camille –There’s plenty of research showing that social media profiles with pictures get more attention than profiles without pictures. How important do you think what a woman wears is?

Kristina Moore: It is crucial. In a matter of seconds, your profile image provides an instant impression of who you are and what you’re all about without saying a word. What you wear can highlight whether or not your personal or professional style is modern or outdated. It’s to be expected that the observer may then wonder if the ideas and abilities you bring to the table are also modern or outdated. You’ve got an opportunity, so it’s important to make the most of it. What you specifically should wear depends on several factors, including whether or not you’re going for an up-close tight shot or a distance shot.

Camille — How much of a difference should there be, if any, between what someone wears on a day-to-day basis, and what she wears to have professional headshots taken?

Kristina Moore — There doesn’t have to be much of difference at all. Truly, it’s all about taking control of where you wish to direct viewers’ attention no matter if that’s in person or in a photograph. If your goal is to direct attention towards your face, then the shape of your neckline, the color or prints/patterns you select, even the jewelry you wear play a role.

Camille — How should you strike a balance between keeping focus on your face by minimizing jewelry and accessories, but maintaining your personal brand if you’re known for dangling earrings or colorful, quirky glasses?

Kristina Moore — The trick is to limit the number of focal points you’re asking viewers to pay attention to. I recommend three at most to create a visually balanced shot. This style strategy makes your trademark piece an asset rather than a distraction. For example, trademark eyeglasses + small, pronounced earrings + colorful blouse; dramatic earrings + trademark bold lip + open neck top; or trademark necklace(s) + graphic eye makeup + sleek hairstyle.

Camille — With all the different social media sites available, do you think it’s important to have a different look for different internet venues?

Kristina — I think a consistent look is key. Viewers, buyers, potential employers, and so on want to connect with you…a consistent look can help with this on virtual platforms. I recommend having the same profile image for each of the different social media channels your target audience visits.

Camille — I recommend to clients to bring two to three outfits to wear for photo sessions with me. If you were putting together a ‘what to wear’ list for a session, what would you include?

Kristina — It all depends on who they are and the purpose for the photo shoot. If it’s for a LinkedIn profile shot and the subject is looking for work or clients in a conservative field, then I would suggest they bring a fitted classic blazer with narrow lapels paired with a moderate scoop neck top in a personally flattering color or a fitted sheath dress with color-contrasting piping details. It’s all very personalized. The overall idea is to think about what you want to visually communicate to your audience and combine that with strategic style pieces that authentically express yourself and your mission.

 

These are all great tips.  Most of my clients wind up posting their headshots on LinkedIn and/or Facebook.  It is critical to make that great first impression.  At STP Images, we help you create immediate, positive and lasting impact.  STP Images can also come to your office and shoot 1 to 50 employees in a day.  Take a look at a few of our recent headshot samples below and then call the studio to book your headshot session TODAY!

 

Professional Headshots can create success

Happy New Year!  I hope 2018 is as prosperous for each of you as I hope it will be for me.  I am starting the new year by sharing a little advice below that I strongly suspect will give you a boost in your search for business prosperity this year.

I spend 80% of my professional photography time working with individuals and corporations on headshots.  It is a daily thought and a daily ritual for me.  As such, it is easy for me to believe that everyone knows the importance of a professional headshot.  I recently was reminded that my assumption (as most assumptions are) was untrue.

I had a client come to me for headshots just before Christmas.  This client is a very established and successful professional, but had not had ANY professional images created since their wedding (a period of over 20 years).  I was a bit shocked to hear that, so I asked for the reason.  The client told me that things were successful enough and the thought of the professional headshot seemed to be unimportant.  Then, my client was notified that the board was considering adding him to the board as a Director.  At that point, the client realized that it was time to create a professional headshot for the interview process.

You don’t have to be a Director or senior officer in your organization to commission a great professional headshot.  There are advice columns all over the net that implore everyone to get a professional headshot – from the entry level employee all the way up to the CEO.

Below is an except from a Huffington Post article written by Melinda Emerson back in 2015 (full article HERE).  While a few years old, the advice is spot on:

  • Hire a professional photographer and makeup artist. A photo from your iPhone will not do.
  • If you need to tweak your style, hire a professional stylist to go shopping with you to pick out a few outfits that would be flattering in a headshot.
  • Select at least two looks to be photographed, (pick a colorful jacket or tie and avoid black or white).
  • Plan on spending at least $500-$1000 for what you need.
  • Be sure to get .jpeg and high resolution .tiff files so you can use them online and in print.

It is important to have a visual brand that presents you in the best light, with an up-to-date look. Invest in a new headshot today; it could do wonders for your business.

Call the STP Images studio for more information or to book your headshot today!

New Year, New Headshots!

All indications point to a much more economically beneficial 2017 than 2016 was.  At STP Images Photography Studio, our clients are telling us that they are seeing sales activity increasing and interest building in just the first few weeks of the new year.

As your business prospects pick up in 2017, doesn’t it make sense to put your best “face” forward for your clients and potential clients?  Don’t keep using that old, dated headshot that is actually a selfie at the bar, or a crop-out from a social photo at a fundraiser or even the professional headshot you have held onto since 1997.  Your headshot is THE most important first impression you can make when most people “meet” you online.

Get your “headshot” on straight!  Give us a shout in the studio to talk about headshot options or simply click the “Headshots” tab on this website.  Our calendar stays busy, but we always can make room for one or two more!

Take a look at a few of our recent favorites below and give us a shout when YOU’RE ready to book.  Hope to hear from you soon.

 

Corporate Headshots for Office Staff

One of our specialities is setting up on-site at Houston corporations and businesses and photographing headshots and portraits of office staff for use on corporate websites and print publications.  This type of work isn’t easy, it isn’t for the beginner or the inexperienced.

STP Images Photography Studio is a fully insured photography studio that will celebrate its 10th anniversary in April 2017.  We’ve done this type of work over and over and over.  We are able to get in quickly, get set up and to photograph your staff or executives in a timely, but proper manner.

Once the headshots have been captured, typical turn around time is two weeks or less to receive your fully retouched files.  In 2016, we have photographed over 1,400 individuals at corporate locations.  Take a look at the samples below to see the type of work you can expect from the professionals at STP Images Photography Studio.

Pricing can be found by clicking here – Office Staff Headshots.  Call or email today for more information or to book your office staff headshots.

STP Images Recent Work

STP Images Photography Studio has never been busier!  Just two weeks into August, we have set a record for the best 3 month period (June – July – August) in our almost 10 years of existence.  We have also experienced a widely diverse array of subjects for the photo shoots that have set this 3 month record.

We have shot hundreds of individuals for headshots, dozens of folks for Business Professional portraits, we have photographed chefs and their food, we have photographed social events, behind the scenes photos for video productions and even managed a few product photography shoots as well.

We specialize in photos of people – our headshots and portraits speak for themselves.  However, if you have a need for event photography, food photography, pet photography or family photos, give us a call.

Take a look at a few of the favorite shots from some of our recent photo shoots.

 

 

 

Headshot Madness!

June and July have been the busiest two month stretch in the history of STP Images, which is quickly approaching 10 years.  We owe most of this awesome stretch to our fantastic new headshot clients, our headshot clients who actively refer colleagues/friends and our Business Professional clients.

We’ve had so many great clients over the past 60 days, we decided to serve up a sampling of our favorite headshots and Business Professional portraits rather than limit profiling only one or two clients.  So, take a look at a few of our favorite images from our scores of recent shoots and give us a call at STP Images when you’re ready to upgrade your personal image.

Business Professional Photos

Over the first half of 2016, STP Images has been busy taking headshots and portraits of Houston’s hardest working people.  We’ve taken Business Professional portraits of doctors, lawyers, executives, corporate employees, business owners, chefs, therapists, politicians and artists.  The reasons for these headshots and portraits are as varied as the careers each of our clients pursues.  The images will be used in magazine ads, used for concert promotion, used on album covers and liner notes, used on campaign literature, used on corporate websites, used on social media and displayed in print campaigns (think of those ads on the shopping carts that stare you in the face at Kroger and HEB).

While the careers and reasons for needing updated photos vary greatly for our clients, one thing remains constant – each client receives excellent customer service and value, each client is pampered during the shoot and made to feel comfortable with what we’re capturing and each client receives headshots and portraits that they love and will use for some time to come.

Take a look at a few of our favorites from eight different recent shoots.  When you are ready to update your personal or professional photos, give STP Images Photography Studio a call and we’ll help improve YOUR image, too!